"It won’t happen here": the comfortable bias
Most of us believe emergencies happen to other people. That belief is the biggest barrier to preparing.
Most of us believe emergencies happen to other people. That belief is the biggest barrier to preparing.
Optimism bias
People consistently rate their own risk lower than average.
Preparation is quiet
A working extinguisher and a clear exit cost little and sit ready for years.
Make it normal
When safety checks are routine, nobody feels they are expecting the worst.
Prepare calmly, then get on with life.
a fire extinguisher mounted on a wall near an exit
Nosebleeds: lean forward, not back
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